- published: 21 May 2013
- views: 109275
What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...
Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels. Presented by the Stanford Innovation and Entrepreneurship certificate program (http://create.stanford.edu/)
Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
How many times did I say "sick" https://www.youtube.com/user/imericuuuh https://www.facebook.com/TaiwaneseCulturalSociety
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
How can you mitigate risk during a crisis? What motivates activists and special interest groups? How do you anticipate the actions of politicians and regulators? Strategy Beyond Markets: Building Competitive Advantage Through Government Relations and Public Affairs is essential for competing in today’s complex, high-stakes business environment. Learn more: stanford.io/1LmC5pH
Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/
Communication is critical to success in business and life. Concerned about an upcoming interview? Anxious about being asked to give your thoughts during a meeting? Fearful about needing to provide critical feedback in the moment? You are not alone! Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity, regardless of content and context. Recorded on October 25, 2014, in collaboration with the Stanford Alumni Association as part of Stanford Reunion Homecoming and the Graduate School of Business Fall Reunion/Alumni Weekend. Speaker: Matt Abrahams, ’91 Matt Abrahams is a lecturer at the Stanford Graduate School of Business, teaching strategic communication; he also teaches public speaking in Stanford’s Continuing Studies Program.
Dominic Barton, Global Managing Director, McKinsey & Company, highlights the five trends he sees reshaping the global economy: 1. The Great Rebalancing 2. The Productivity Imperative 3. The Global Grid 4. Pricing the Planet 5. The Market State He concludes his presentation with a discussion about the implications of being a leader in the face of these ongoing changes. Barton appeared as part of the Global Speaker Series at Stanford Graduate School of Business. Learn More About the Global Speaker Series http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/distinguished-speakers/global-speaker-series McKinsey & Company http://www.mckinsey.com/
Preview the online course: Creating Demand: Driving Growth Using Traditional, Social and Viral Marketing (XINE 235) More info: http://create.stanford.edu/courses/creating-demand.php The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales? Today good marketing involves a clear strategy to reach the target audience, execute appropriate tactics, and measure results. In this course, you will master the fundamentals of outbound and inbound marketing and explore the myriad of options available in today's world of traditional and social media. Learn how to apply your skills to create a robust and innovative marketing strategy for a new product or a new company. Learn how to: * Use core demand gen...
Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese
Transform the way you think about innovation and how to go to market with new ideas. Design Thinking is a widely recognized practice you can use to integrate design, technology and business practices to train tomorrow's leaders. From radical collaboration to problem-based learning, explore tools and techniques that will help drive change within your organization. This webinar will give you a taste of what will be taught during the Innovation Masters Series - Design Thinking and the Art of Innovation (XDES400) program being held this June 17-19, 2015 at Stanford University. Learn more about the Innovation Masters Series at http://scpd.stanford.edu/design
"China 2.0' is a series of 2 two-day events at Stanford University and Beijing looking at the latest development in Chinas digital media and e-commerce sectors. Hosted by SPRIE, the Stanford Program on Regions of Innovation and Entrepreneurship.
Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
EE380 Computer Systems Colloquium Dialog Markets Speaker: Andreas Stuhlmüller, Stanford University As machine learning (ML) advances, it is likely to have a big impact on any domain with lots of data and easily measurable objectives. This encompasses a large swath of daily life, but it is currently unclear whether ML can help in matters that require substantial thought. For example, as individuals, can ML help us reflect on our personal goals and on how to achieve them? As a society, can it help us make progress on the problems that we collectively face, such as finding better ways to help those most in need? I will consider this question in the context of building automated systems that use back-and-forth dialog to help their users think through tricky questions. I will review existing...
Four Stanford Graduate School of Business alumni discuss the risks and rewards of working in sports management, and what it has taught them about leadership. Read highlights from the video: https://www.gsb.stanford.edu/insights/inside-sports-management Featuring: Joe Lacob, Owner & CEO Golden State Warriors; Paraag Marathe, Chief Strategy Officer, San Francisco 49ers; Dave Kaval, President, San Jose Earthquakes; Ari Segal, COO, Arizona Coyotes; and George Foster, Professor of Management, Stanford Graduate School of Business.
This is my video pitch for a Quantified Self App which will monitor fitness through the integration of wearables and other apps (nutrition diary, sleeping patterns, secured communications, etc.)
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)