- published: 24 Apr 2015
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Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
Dominic Barton, Global Managing Director, McKinsey & Company, highlights the five trends he sees reshaping the global economy: 1. The Great Rebalancing 2. The Productivity Imperative 3. The Global Grid 4. Pricing the Planet 5. The Market State He concludes his presentation with a discussion about the implications of being a leader in the face of these ongoing changes. Barton appeared as part of the Global Speaker Series at Stanford Graduate School of Business. Learn More About the Global Speaker Series http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/distinguished-speakers/global-speaker-series McKinsey & Company http://www.mckinsey.com/
Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels. Presented by the Stanford Innovation and Entrepreneurship certificate program (http://create.stanford.edu/)
EE380 Computer Systems Colloquium Dialog Markets Speaker: Andreas Stuhlmüller, Stanford University As machine learning (ML) advances, it is likely to have a big impact on any domain with lots of data and easily measurable objectives. This encompasses a large swath of daily life, but it is currently unclear whether ML can help in matters that require substantial thought. For example, as individuals, can ML help us reflect on our personal goals and on how to achieve them? As a society, can it help us make progress on the problems that we collectively face, such as finding better ways to help those most in need? I will consider this question in the context of building automated systems that use back-and-forth dialog to help their users think through tricky questions. I will review existing...
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Distribution Channel Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches distribution channel strategy. How do you build a distribution channel strategy? How do channels change through the tech adoption lifecycle? What channels do you build first? How do you decide? More information: http://www.tonyseba.com
-Tina Wells, Buzz Marketing In this seminar, entrepreneurial leaders share lessons from real-world experiences across entrepreneurial settings. Speakers include entrepreneurs, leaders from global technology companies, venture capitalists, and best-selling authors. Half-hour talks are followed by a half hour of class interaction. Learn More: http://stanford.io/V5YQ0b
How many times did I say "sick" https://www.youtube.com/user/imericuuuh https://www.facebook.com/TaiwaneseCulturalSociety
Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Strategy through the Technology Adoption Lifecycle Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches what is the appropriate strategy at each point in the technology adoption lifecycle (or category adoption lifecycle). How do you know where in adoption lifecycle the product is? What is the appropriate strategy? How do you market to early adopters? Late adopters? How do you market to mainstream customers? How do you expand? Which new markets do you enter? What kind of a product do you develop for innovators? How do you market to skeptics? More information: http://www.tonyseba.com
Market Disruption happen in waves. If the first one doesn't wipe out your company or industry, subsequent disruptive waves will. The rate of acceleration of exponential technologies is accelerating. The rate of market adoption is accelerating. Put together these two facts make it unlikely that a company can ever catch up to disruptors. Choosing to wait is Choosing to be Disrupted. This video, from Tony Seba's class at Stanford "Understanding and Leading Market Disruption" uses Kodak and digital imaging as a case study in explaining his concept of "Waves of Disruption".
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech", Spring 2012 Instructor: Tony Seba "The Whole Product" Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: the Whole Product. Why did the Apple iPod win despite being two years late in its category? Which types of companies become winners in the solar PV market?
La escuela de Negocios de Stanford presenta un curso intensivo que será impartido en nuestro país en el mes de Octubre. 04 de junio 2015 Te invitamos a ver el siguiente video: Momento exacto del tornado en Acuña, Coahuila https://youtu.be/TDACg1xjkIA COMENTA ESTE VIDEO Y COMPARTELO CON TUS AMIGOS Para más información entra: http://www.youtube.com/excelsiortv Kiosko- Excélsior TV : http://google.com/newsstand/s/CBIwkMfF_Bo No olvides dejarnos tus comentarios y visitarnos en Facebook: https://www.facebook.com/ExcelsiorMex Twitter: https://twitter.com/Excelsior_Mex Sitio: http://www.excelsior.com.mx/tv Suscríbete a nuestro canal: https://www.youtube.com/channel/UClqo4ZAAZ01HQdCTlovCgkA noticias de ultima hora de hoy en mexico, noticias de ultima ...
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
"China 2.0' is a series of 2 two-day events at Stanford University and Beijing looking at the latest development in Chinas digital media and e-commerce sectors. Hosted by SPRIE, the Stanford Program on Regions of Innovation and Entrepreneurship.
In the last two years, the percentage of investment in fintech has grown 5X, making it one of the hottest sectors for venture investing. Advancements in technology have changed the way consumers—especially millennials—bank online and demand an engaging, digital user experience. Join Bruce Wallace and Reetika Grewal of Silicon Valley Bank to discuss how these advancements are “unbundling banks” and forcing fintech companies to meet individual consumer and small business needs directly. From initial engagement to onboarding, their best practices for online user experience make it easier and less expensive to start a new venture and compete in today’s marketplace. Learn how to: •How the VC landscape in Silicon Valley sets industry standards •Innovative models for customer experience, delive...
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Targeting Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Targeting in new or emerging markets. How do you prioritize market opportunities? How do you choose the market segment that your product can address with best chance of success? Targeting continues the exercise started with Market Segmentation: http://www.youtube.com/watch?v=Nl_NalRq76o More information: http://www.tonyseba.com