• Using Common Marketing Approaches In Uncommon Places

    What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs

    published: 21 May 2013
  • STANFORD RESEARCH + BAY AREA NIGHT MARKET

    Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese

    published: 31 Jul 2016
  • Stanford go•to•market - Mexico City: Lessons from Silicon Valley

    Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket

    published: 24 Apr 2015
  • Stanford Course: Marketing Innovation

    Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...

    published: 14 Aug 2012
  • Understanding the Stock Market: Stocks and Bonds online course preview

    Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.

    published: 08 Oct 2013
  • Stanford Sunset Market

    published: 20 Dec 2016
  • Virtual Roundtable: Jennifer Aaker, Marketing Professor, Stanford Graduate School of Business

    Our speaker Hangout series picks back up this Wednesday, February 5, as we chat with Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford's Graduate School of Business. Aaker's work as a social psychologist, marketer, and lecturer has focused on the persuasive power of storytelling, and her acclaimed book, "The Dragonfly Effect," explored the impact narrative can have on creativity, action, and happiness. At Stanford, Aaker's celebrated course "The Power of Stories to Fuel Innovation," teaches students that "harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career." During the hangout Aaker -- alongside other industry stalwarts -- will examine the ways in which a masterful storyteller can weave together...

    published: 05 Feb 2014
  • Music and Content Market of Youtube on Unplugged at Stanford

    published: 20 Mar 2017
  • Partnership Strategy - Stanford Strategic Marketing of High Tech and Clean Tech

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Partnership Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches partnership strategy. How do you build the right partnership strategy? What's the difference between a partnership and an alliance? What's the most important reason to partner? More information: http://www.tonyseba.com

    published: 05 May 2012
  • Stanford Executive Education: Strategy Beyond Markets

    How can you mitigate risk during a crisis? What motivates activists and special interest groups? How do you anticipate the actions of politicians and regulators? Strategy Beyond Markets: Building Competitive Advantage Through Government Relations and Public Affairs is essential for competing in today’s complex, high-stakes business environment. Learn more: stanford.io/1LmC5pH

    published: 14 Mar 2016
  • Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).

    published: 12 Apr 2012
  • Stanford PSGSA Workshop: The Job Market

    Justin Grimmer, Barry Weingast, and Ken Schultz share their secrets to success for when you're on the job market.

    published: 25 May 2014
  • Who Gets What: The New Economics of Matchmaking and Market Design

    Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/

    published: 13 May 2013
  • Stanford University Lecture on Portfolio Management

    SmartOrg’s CEO David Matheson gave a lecture on portfolio management at Stanford University. In his lecture he covers key principles of portfolio management, prioritizing your portfolio, framing and better decision making, as well as his signature portfolio simulation. See the PowerPoint presentation here: http://www.slideshare.net/smartorginc/portfolio-management-101-31855646 Read the complete blog post: http://smartorg.com/portfolio-management-101/ Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg

    published: 12 Dec 2013
  • Think Fast, Talk Smart: Communication Techniques

    Communication is critical to success in business and life. Concerned about an upcoming interview? Anxious about being asked to give your thoughts during a meeting? Fearful about needing to provide critical feedback in the moment? You are not alone! Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity, regardless of content and context. Recorded on October 25, 2014, in collaboration with the Stanford Alumni Association as part of Stanford Reunion Homecoming and the Graduate School of Business Fall Reunion/Alumni Weekend. Speaker: Matt Abrahams, ’91 Matt Abrahams is a lecturer at the Stanford Graduate School of Business, teaching strategic communication; he also teaches public speaking in Stanford’s Continuing Studies Program.

    published: 04 Dec 2014
  • Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)

    published: 12 Apr 2012
Using Common Marketing Approaches In Uncommon Places

Using Common Marketing Approaches In Uncommon Places

  • Order:
  • Duration: 10:54
  • Updated: 21 May 2013
  • views: 94124
videos
What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
https://wn.com/Using_Common_Marketing_Approaches_In_Uncommon_Places
STANFORD RESEARCH + BAY AREA NIGHT MARKET

STANFORD RESEARCH + BAY AREA NIGHT MARKET

  • Order:
  • Duration: 12:32
  • Updated: 31 Jul 2016
  • views: 333
videos
Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese
https://wn.com/Stanford_Research_Bay_Area_Night_Market
Stanford go•to•market - Mexico City: Lessons from Silicon Valley

Stanford go•to•market - Mexico City: Lessons from Silicon Valley

  • Order:
  • Duration: 3:49
  • Updated: 24 Apr 2015
  • views: 972
videos
Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
https://wn.com/Stanford_Go•To•Market_Mexico_City_Lessons_From_Silicon_Valley
Stanford Course: Marketing Innovation

Stanford Course: Marketing Innovation

  • Order:
  • Duration: 4:04
  • Updated: 14 Aug 2012
  • views: 7522
videos
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for implementing marketing throughout product development. In the process you will analyze real products from around the world and create new market plans for your own product or services. Learn more about the Stanford Innovation and Entrepreneurship certificate: http://create.stanford.edu/ You will learn: * How to identify and understand your target market * How market research can work in partnership with R&D * How to create clear differentiated positioning * The challenges and opportunities of bringing radical innovation to market * How to measure marketing success and turn data into action
https://wn.com/Stanford_Course_Marketing_Innovation
Understanding the Stock Market: Stocks and Bonds online course preview

Understanding the Stock Market: Stocks and Bonds online course preview

  • Order:
  • Duration: 5:19
  • Updated: 08 Oct 2013
  • views: 43916
videos
Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.
https://wn.com/Understanding_The_Stock_Market_Stocks_And_Bonds_Online_Course_Preview
Stanford Sunset Market

Stanford Sunset Market

  • Order:
  • Duration: 3:30
  • Updated: 20 Dec 2016
  • views: 127
videos
https://wn.com/Stanford_Sunset_Market
Virtual Roundtable: Jennifer Aaker, Marketing Professor, Stanford Graduate School of Business

Virtual Roundtable: Jennifer Aaker, Marketing Professor, Stanford Graduate School of Business

  • Order:
  • Duration: 42:56
  • Updated: 05 Feb 2014
  • views: 0
videos
Our speaker Hangout series picks back up this Wednesday, February 5, as we chat with Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford's Graduate School of Business. Aaker's work as a social psychologist, marketer, and lecturer has focused on the persuasive power of storytelling, and her acclaimed book, "The Dragonfly Effect," explored the impact narrative can have on creativity, action, and happiness. At Stanford, Aaker's celebrated course "The Power of Stories to Fuel Innovation," teaches students that "harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career." During the hangout Aaker -- alongside other industry stalwarts -- will examine the ways in which a masterful storyteller can weave together data and narrative in order to appeal to an audiences's intellect and emotions. In the meantime, learn more about the symbiotic relationship between statistics, sentiment, and storytelling by watching Aaker's 2013 FoST film (upper left). And as always, please submit questions for her via Google+ and Twitter (@FoSTorg). We will do our best to include them in the conversation! Virtual Roundtables feature a different FoST speaker every Wednesday at 12:30pm EST, as part of the ongoing weekly series. Check out the full line-up of speakers and topics on our website here: http://futureofstorytelling.org/fost-virtual-roundtables/
https://wn.com/Virtual_Roundtable_Jennifer_Aaker,_Marketing_Professor,_Stanford_Graduate_School_Of_Business
Music and Content Market of Youtube on Unplugged at Stanford

Music and Content Market of Youtube on Unplugged at Stanford

  • Order:
  • Duration: 10:11
  • Updated: 20 Mar 2017
  • views: 36
videos
https://wn.com/Music_And_Content_Market_Of_Youtube_On_Unplugged_At_Stanford
Partnership Strategy - Stanford Strategic Marketing of High Tech and Clean Tech

Partnership Strategy - Stanford Strategic Marketing of High Tech and Clean Tech

  • Order:
  • Duration: 43:27
  • Updated: 05 May 2012
  • views: 1602
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Partnership Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches partnership strategy. How do you build the right partnership strategy? What's the difference between a partnership and an alliance? What's the most important reason to partner? More information: http://www.tonyseba.com
https://wn.com/Partnership_Strategy_Stanford_Strategic_Marketing_Of_High_Tech_And_Clean_Tech
Stanford Executive Education: Strategy Beyond Markets

Stanford Executive Education: Strategy Beyond Markets

  • Order:
  • Duration: 0:51
  • Updated: 14 Mar 2016
  • views: 1209
videos
How can you mitigate risk during a crisis? What motivates activists and special interest groups? How do you anticipate the actions of politicians and regulators? Strategy Beyond Markets: Building Competitive Advantage Through Government Relations and Public Affairs is essential for competing in today’s complex, high-stakes business environment. Learn more: stanford.io/1LmC5pH
https://wn.com/Stanford_Executive_Education_Strategy_Beyond_Markets
Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 7:01
  • Updated: 12 Apr 2012
  • views: 5586
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
https://wn.com/Total_Available_Market_(Tam)_Stanford_Strategic_Marketing_Of_High_Tech_And_Clean_Tech
Stanford PSGSA Workshop: The Job Market

Stanford PSGSA Workshop: The Job Market

  • Order:
  • Duration: 1:33:06
  • Updated: 25 May 2014
  • views: 624
videos
Justin Grimmer, Barry Weingast, and Ken Schultz share their secrets to success for when you're on the job market.
https://wn.com/Stanford_Psgsa_Workshop_The_Job_Market
Who Gets What: The New Economics of Matchmaking and Market Design

Who Gets What: The New Economics of Matchmaking and Market Design

  • Order:
  • Duration: 59:16
  • Updated: 13 May 2013
  • views: 39605
videos
Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/
https://wn.com/Who_Gets_What_The_New_Economics_Of_Matchmaking_And_Market_Design
Stanford University Lecture on Portfolio Management

Stanford University Lecture on Portfolio Management

  • Order:
  • Duration: 1:15:49
  • Updated: 12 Dec 2013
  • views: 77771
videos
SmartOrg’s CEO David Matheson gave a lecture on portfolio management at Stanford University. In his lecture he covers key principles of portfolio management, prioritizing your portfolio, framing and better decision making, as well as his signature portfolio simulation. See the PowerPoint presentation here: http://www.slideshare.net/smartorginc/portfolio-management-101-31855646 Read the complete blog post: http://smartorg.com/portfolio-management-101/ Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg
https://wn.com/Stanford_University_Lecture_On_Portfolio_Management
Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

  • Order:
  • Duration: 58:20
  • Updated: 04 Dec 2014
  • views: 6491806
videos
Communication is critical to success in business and life. Concerned about an upcoming interview? Anxious about being asked to give your thoughts during a meeting? Fearful about needing to provide critical feedback in the moment? You are not alone! Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity, regardless of content and context. Recorded on October 25, 2014, in collaboration with the Stanford Alumni Association as part of Stanford Reunion Homecoming and the Graduate School of Business Fall Reunion/Alumni Weekend. Speaker: Matt Abrahams, ’91 Matt Abrahams is a lecturer at the Stanford Graduate School of Business, teaching strategic communication; he also teaches public speaking in Stanford’s Continuing Studies Program.
https://wn.com/Think_Fast,_Talk_Smart_Communication_Techniques
Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 39:17
  • Updated: 12 Apr 2012
  • views: 9850
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
https://wn.com/Market_Segmentation_Stanford_Strategic_Marketing_Of_High_Tech_And_Clean_Tech
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