• Using Common Marketing Approaches In Uncommon Places

    What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs

    published: 21 May 2013
  • Stanford Course: Marketing Innovation

    Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...

    published: 14 Aug 2012
  • Getting to the Top in Product Marketing and Product Management

    Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.

    published: 12 Mar 2010
  • Stanford go•to•market - Mexico City: Lessons from Silicon Valley

    Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket

    published: 24 Apr 2015
  • Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).

    published: 12 Apr 2012
  • STANFORD RESEARCH + BAY AREA NIGHT MARKET

    Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese

    published: 31 Jul 2016
  • Understanding the Stock Market: Stocks and Bonds online course preview

    Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.

    published: 08 Oct 2013
  • Who Gets What: The New Economics of Matchmaking and Market Design

    Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/

    published: 13 May 2013
  • Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)

    published: 12 Apr 2012
  • Using Social Media as a Marketing Tool

    Part of 2010 Conference on Entrepreneurship You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.

    published: 23 Mar 2010
Using Common Marketing Approaches In Uncommon Places

Using Common Marketing Approaches In Uncommon Places

  • Order:
  • Duration: 10:54
  • Updated: 21 May 2013
  • views: 90429
videos
What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
wn.com/Using Common Marketing Approaches In Uncommon Places
Stanford Course: Marketing Innovation

Stanford Course: Marketing Innovation

  • Order:
  • Duration: 4:04
  • Updated: 14 Aug 2012
  • views: 7026
videos
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for implementing marketing throughout product development. In the process you will analyze real products from around the world and create new market plans for your own product or services. Learn more about the Stanford Innovation and Entrepreneurship certificate: http://create.stanford.edu/ You will learn: * How to identify and understand your target market * How market research can work in partnership with R&D * How to create clear differentiated positioning * The challenges and opportunities of bringing radical innovation to market * How to measure marketing success and turn data into action
wn.com/Stanford Course Marketing Innovation
Getting to the Top in Product Marketing and Product Management

Getting to the Top in Product Marketing and Product Management

  • Order:
  • Duration: 86:11
  • Updated: 12 Mar 2010
  • views: 67184
videos
Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.
wn.com/Getting To The Top In Product Marketing And Product Management
Stanford go•to•market - Mexico City: Lessons from Silicon Valley

Stanford go•to•market - Mexico City: Lessons from Silicon Valley

  • Order:
  • Duration: 3:49
  • Updated: 24 Apr 2015
  • views: 972
videos
Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
wn.com/Stanford Go•To•Market Mexico City Lessons From Silicon Valley
Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 7:01
  • Updated: 12 Apr 2012
  • views: 5586
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
wn.com/Total Available Market (Tam) Stanford Strategic Marketing Of High Tech And Clean Tech
STANFORD RESEARCH + BAY AREA NIGHT MARKET

STANFORD RESEARCH + BAY AREA NIGHT MARKET

  • Order:
  • Duration: 12:32
  • Updated: 31 Jul 2016
  • views: 333
videos
Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese
wn.com/Stanford Research Bay Area Night Market
Understanding the Stock Market: Stocks and Bonds online course preview

Understanding the Stock Market: Stocks and Bonds online course preview

  • Order:
  • Duration: 5:19
  • Updated: 08 Oct 2013
  • views: 43916
videos
Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.
wn.com/Understanding The Stock Market Stocks And Bonds Online Course Preview
Who Gets What: The New Economics of Matchmaking and Market Design

Who Gets What: The New Economics of Matchmaking and Market Design

  • Order:
  • Duration: 59:16
  • Updated: 13 May 2013
  • views: 39605
videos
Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/
wn.com/Who Gets What The New Economics Of Matchmaking And Market Design
Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 39:17
  • Updated: 12 Apr 2012
  • views: 9850
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
wn.com/Market Segmentation Stanford Strategic Marketing Of High Tech And Clean Tech
Using Social Media as a Marketing Tool

Using Social Media as a Marketing Tool

  • Order:
  • Duration: 71:20
  • Updated: 23 Mar 2010
  • views: 61693
videos
Part of 2010 Conference on Entrepreneurship You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.
wn.com/Using Social Media As A Marketing Tool
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