• Using Common Marketing Approaches In Uncommon Places

    What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
  • Stanford Course: Marketing Innovation

    Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...
  • Understanding the Stock Market: Stocks and Bonds online course preview

    Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.
  • Who Gets What: The New Economics of Matchmaking and Market Design

    Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/
  • Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
  • Getting to the Top in Product Marketing and Product Management

    Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.
  • Pricing - Stanford Strategic Marketing of High Tech and Clean Tech

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
  • Sell Your Ideas the Steve Jobs Way

    In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand. Gallo addressed the Stanford GSB as part of the Mastery in Communication Initiative's Expert Speaker Series. Gallo is author of "The Presentation Secrets of Steve Jobs" . Related Links: Gallo Communications website: http://www.gallocommunications.com Stanford GSB Mastery in Communication Initiative: http://www.gsb.stanford.edu/mastery
  • Stanford go•to•market - Mexico City: Lessons from Silicon Valley

    Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
  • Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

    Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
Using Common Marketing Approaches In Uncommon Places

Using Common Marketing Approaches In Uncommon Places

  • Order:
  • Duration: 10:54
  • Updated: 21 May 2013
  • views: 81509
videos
What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
wn.com/Using Common Marketing Approaches In Uncommon Places
Stanford Course: Marketing Innovation

Stanford Course: Marketing Innovation

  • Order:
  • Duration: 4:04
  • Updated: 14 Aug 2012
  • views: 6232
videos
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for implementing marketing throughout product development. In the process you will analyze real products from around the world and create new market plans for your own product or services. Learn more about the Stanford Innovation and Entrepreneurship certificate: http://create.stanford.edu/ You will learn: * How to identify and understand your target market * How market research can work in partnership with R&D * How to create clear differentiated positioning * The challenges and opportunities of bringing radical innovation to market * How to measure marketing success and turn data into action
wn.com/Stanford Course Marketing Innovation
Understanding the Stock Market: Stocks and Bonds online course preview

Understanding the Stock Market: Stocks and Bonds online course preview

  • Order:
  • Duration: 5:19
  • Updated: 08 Oct 2013
  • views: 38392
videos
Go to http://goo.gl/9RRav8 to see Josh Rauh's new self-paced online course from the Stanford Graduate School of Business, Stocks and Bonds: Risk and Returns with Professor Josh Rauh. Instructional videos and exercises free online until April 2015.
wn.com/Understanding The Stock Market Stocks And Bonds Online Course Preview
Who Gets What: The New Economics of Matchmaking and Market Design

Who Gets What: The New Economics of Matchmaking and Market Design

  • Order:
  • Duration: 59:16
  • Updated: 13 May 2013
  • views: 38546
videos
Stanford University Professor and 2012 Nobel Laureate Al Roth speaks on his prize-winning research and ground-breaking successes with exchange markets and his life-saving favorite, kidney exchanges. Dr. Roth was the keynote speaker for the GSB Spring Reunions on May 3, 2013. He was introduced by Dean Garth Saloner. Roth is the Craig and Susan McCaw Professor of Economics at Stanford University. Related Links http://alumni.gsb.stanford.edu/events/virtual Selected Works from Dr. Roth http://www.stanford.edu/~alroth/
wn.com/Who Gets What The New Economics Of Matchmaking And Market Design
Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

Total Available Market (TAM) - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 7:01
  • Updated: 12 Apr 2012
  • views: 4979
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
wn.com/Total Available Market (Tam) Stanford Strategic Marketing Of High Tech And Clean Tech
Getting to the Top in Product Marketing and Product Management

Getting to the Top in Product Marketing and Product Management

  • Order:
  • Duration: 86:11
  • Updated: 12 Mar 2010
  • views: 64282
videos
Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.
wn.com/Getting To The Top In Product Marketing And Product Management
Pricing - Stanford Strategic Marketing of High Tech and Clean Tech

Pricing - Stanford Strategic Marketing of High Tech and Clean Tech

  • Order:
  • Duration: 76:58
  • Updated: 14 May 2012
  • views: 8745
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
wn.com/Pricing Stanford Strategic Marketing Of High Tech And Clean Tech
Sell Your Ideas the Steve Jobs Way

Sell Your Ideas the Steve Jobs Way

  • Order:
  • Duration: 47:32
  • Updated: 09 Feb 2011
  • views: 304959
videos
In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand. Gallo addressed the Stanford GSB as part of the Mastery in Communication Initiative's Expert Speaker Series. Gallo is author of "The Presentation Secrets of Steve Jobs" . Related Links: Gallo Communications website: http://www.gallocommunications.com Stanford GSB Mastery in Communication Initiative: http://www.gsb.stanford.edu/mastery
wn.com/Sell Your Ideas The Steve Jobs Way
Stanford go•to•market - Mexico City: Lessons from Silicon Valley

Stanford go•to•market - Mexico City: Lessons from Silicon Valley

  • Order:
  • Duration: 3:49
  • Updated: 24 Apr 2015
  • views: 906
videos
Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
wn.com/Stanford Go•To•Market Mexico City Lessons From Silicon Valley
Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"

  • Order:
  • Duration: 39:17
  • Updated: 12 Apr 2012
  • views: 9192
videos
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
wn.com/Market Segmentation Stanford Strategic Marketing Of High Tech And Clean Tech
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