- published: 21 May 2013
- views: 94124
What would happen if we took the same "common approach" that we use to solve business problems and applied it to an "uncommon place" in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as "CEO" of the things that are important to us, too. Joyce is a member of the Class of 2014 at Stanford Graduate School of Business, and is part of the LOWkeynotes initiative. About LOWkeynotes http://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/communication-programs
Preview the online course: Marketing Innovation (XINE254) More info: http://create.stanford.edu/courses/marketing-innovation.php Stanford instructors presents a brief overview of Marketing Innovation, a new online professional course in the Stanford Innovation and Entrepreneurship certifiate. Taking a product to market without a thorough understanding of your target market can dramatically affect consumer adoption. This course will help you maximize the success of your product, service, or cause with hands-on exercises and real-world applications. Learn the framework and marketing tools that thousands of innovators have used to successfully take a wide variety of products and services to market. This course focuses on early stage innovations and developing a cohesive strategy for imple...
Music: https://soundcloud.com/jacobnothubrex/tricky https://soundcloud.com/pointless1/grilled-cheese
Stanford go.to.market is an intensive six-day certificate program that teaches participants practical business skills who are starting a new venture or leading a project in a larger organization. Participants will learn to refine their business ideas and how to best pitch these ideas. This program is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. Learn more: https://www.gsb.stanford.edu/programs/stanford-gotomarket
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Sizing a new/emerging market: Total Available Market (TAM) Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Branding Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches branding strategy. How do you build a brand? What is the difference between positioning and branding? Is a brand like a promise? Is a brand like a relationship? Is a brand like a logo? What do stories have to do with branding? More information: http://www.tonyseba.com
Since founding Sequoia Capital in 1972, Don Valentine has financed many of the companies (Apple, Oracle, Electronic Arts, NVIDIA, Cisco, Google, YouTube, etc.) that have been Silicon Valley's biggest technology and business success stories. In this View From The Top talk, he describes some of the insights that allowed him to lead Sequoia through almost four decades of disruptive changes, creating several new industries along the way. More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8
Market Disruption happen in waves. If the first one doesn't wipe out your company or industry, subsequent disruptive waves will. The rate of acceleration of exponential technologies is accelerating. The rate of market adoption is accelerating. Put together these two facts make it unlikely that a company can ever catch up to disruptors. Choosing to wait is Choosing to be Disrupted. This video, from Tony Seba's class at Stanford "Understanding and Leading Market Disruption" uses Kodak and digital imaging as a case study in explaining his concept of "Waves of Disruption".
La escuela de Negocios de Stanford presenta un curso intensivo que será impartido en nuestro país en el mes de Octubre. 04 de junio 2015 Te invitamos a ver el siguiente video: Momento exacto del tornado en Acuña, Coahuila https://youtu.be/TDACg1xjkIA COMENTA ESTE VIDEO Y COMPARTELO CON TUS AMIGOS Para más información entra: http://www.youtube.com/excelsiortv Kiosko- Excélsior TV : http://google.com/newsstand/s/CBIwkMfF_Bo No olvides dejarnos tus comentarios y visitarnos en Facebook: https://www.facebook.com/ExcelsiorMex Twitter: https://twitter.com/Excelsior_Mex Sitio: http://www.excelsior.com.mx/tv Suscríbete a nuestro canal: https://www.youtube.com/channel/UClqo4ZAAZ01HQdCTlovCgkA noticias de ultima hora de hoy en mexico, noticias de ultima ...
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Strategy through the Technology Adoption Lifecycle Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches what is the appropriate strategy at each point in the technology adoption lifecycle (or category adoption lifecycle). How do you know where in adoption lifecycle the product is? What is the appropriate strategy? How do you market to early adopters? Late adopters? How do you market to mainstream customers? How do you expand? Which new markets do you enter? What kind of a product do you develop for innovators? How do you market to skeptics? More information: http://www.tonyseba.com